A Fair Data Future

Awarding $1.1 million for transformative solutions imagining a more equitable data economy

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Reimagine the Data Economy

Corporations and governments hold the most power over today’s data economy. It’s time to reimagine how we think and talk about data, activate a more equitable data economy and responsibly unlock data’s value for all. Submit your idea focused on one or more of these solution areas today.




Globally, over 5 billion people (63%) are connected to the internet, spend 7 hours on average daily on the internet, and 9 out of every 10 internet users are on social media.

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Roughly eight-in-ten adults said they were at least somewhat concerned about how companies were using the data collected about them, according to the June 2019 survey.



New uses of big data can result in targeting vulnerable people, discrimination, security breaches, political manipulation, and a higher social and financial cost for everyone. Today, for example, minority neighborhoods pay 30% more for car insurance than white neighborhoods with the same risk levels.

How to participate


Complete this Organizational Readiness Tool before registering to help determine your eligibility and fit for the Future of Data Challenge.

Start the Assessment

How to participate


After assessing fit through the Organizational Readiness Tool, you must register for the Future of Data Challenge by Thursday, August 25, 2022 at 3:00 PM Pacific Time.

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How to participate


After registering, complete and submit your online application no later than Thursday September 15, 2022 at 3:00 PM Pacific Time.

View application

How to participate


Valid applications are scored by five fellow applicants, then a subset of top-scoring submissions are scored by five Evaluation Panel judges. Scores are normalized for fairness.

View the Scoring Criteria

How to participate


Informed by Evaluation Panel results, the Selection Committee will  recommend $100,000 awards to up to ten Winners plus $20,000 to up to five other top-scoring submissions.

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Donors & Partners

Learn more about the partners behind the Future of Data Challenge.
Established by Pam and Pierre Omidyar, Omidyar Network is a social change venture that has committed $1B+ to innovative organizations since 2004. Omidyar Network works to reimagine systems and build inclusive, equitable societies in which individuals have the power to thrive.
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Carrot has more than a decade of experience designing competitions with an open, fair, transparent and equitable approach that engages fresh perspectives, produces ground-breaking solutions, and drives tangible results.
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